10 tips to optimize your website.

Small self-employed persons and SMEs are hit unprecedentedly hard by the current corona crisis. Yet there is light at the end of the tunnel! And with these 10 tips to optimize your website, you can get started.

Improvements and optimizations will continue to exist AFTER the corona crisis.

Spend the time that you have (forced) gained usefully. To help you, we give you ten tips in the field of digital marketing. You can take advantage of this by doing this. Especially in this difficult time.

1. Already have a website? Work on your website, improve the content such as texts and photos. Make sure everything is spic and span. You can easily do this yourself with a content management system.
   
   No website yet? The time is NOW .
   
2. Communicate clearly what measures you are taking in your case. Write some articles or possibly a newsletter.
   
3. Make it as easy as possible to get in touch with your guests. Many potential guests are at home, visiting your website and have questions. Use tools that allow you to communicate easily. We now offer the integration of a guest messaging tool almost free of charge. Contact us for the possibilities.
   
4. Offer gift cards. We have helped various clients with installing a gift voucher tool. Do not expect huge income, but you will generate some turnover this way.
   
5. Don’t dump prices, offer extras and flexible terms. Clearly show the advantages and strengths of YOUR business.
   
6. Start thinking about a marketing campaign to use as soon as the rules are relaxed. We like to think along with you. Collect email addresses now and communicate clearly with a campaign when you are open and/or accessible again.
   
7. Do not pause your online marketing activities. Get your remarketing lists populated. At the moment many people are orienting themselves. Just like offline, people often go back to the same website when it’s clear.
   
8. Be creative. Open an online store. Provide discount coupons and /or gift certificates.
   
9. Upgrade your website. With a low one-time setup fee and the option for monthly payment , no major investment is required and you will quickly have your perfect marketing tool for generating more income NOW and in the future.
   
10. Make sure your online profiles such as Instagram, Facebook, Google,… have the same information. This ensures that you rank higher on the Search Engines.

So use your time wisely. And make a virtue of necessity for the future. You can do it. Promised.

Insecure? We can assist you.