3 principles of inbound marketing according to HubSpot
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March 16, 2022Inbound marketing is a method that attracts customers by creating valuable content and customized experiences. While outbound marketing disrupts your audience with content they don’t want, inbound marketing connects them with what they’re looking for and solves problems they have.
1. Attraction
You don’t want just anyone on your website. You want people who, if you can, become leads and, ultimately, happy customers. How do you get them there? Attract more of those customers with relevant content at the right time.
Use the content strategy tool to build your authority in search. Become more discoverable on the topics that are most important to your prospects. Publish blogs or videos content via social networks.
Create ads to increase awareness of your business name among your target audience. At each stage, you report and analyze these efforts to stay on top of what’s working and where you need to improve.
2. Commit
Using HubSpot Conversations, we create long-lasting relationships with prospects through the channels they prefer – email, bots, live chat or messaging apps.
The Conversation Tools – CTAs, forms and lead flows (pop-up forms) ensure that the prospect leaves their data if they have visited your site. By using smart content and customer information from the CRM you personalize their website experience. Compose the customer journey using email and workflows.
With social content or advertisements you focus on a special target group and you create loyalty for your company. Choose from hundreds of HubSpot Connect integrations and add the ones that fit your specific need.
3. Delight
To provide the right information to the right person at the right time, we use email and marketing automation and HubSpot Conversations.
By leveraging the Conversations inbox, your sales and service team members can commit to using contextual conversations for the people you do business with.
Create valuable content that your prospects can share with their friends and family using a variety of content formats – such as video – that your prospects prefer.
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