E-commerce is hot: the number of webshops is increasing explosively . How do you ensure that potential consumers find their way to your e-shop? We already give you 5 simple tips with which you can and will lead the right and more customers to your webshop. Before you can start promoting, it is important that your webshop and your products are easy to reach. Use the correct terms on your website, so that search engines can easily find your webshop. Choose simple navigation and clear product pages. After all, they ensure that your customer quickly finds all the information he is looking for and therefore makes a purchase more easily. If the basis of your webshop is right, you can start promoting it. We summarize the best practices for you in 5 tips.
Social media revolves around interaction: enter into a dialogue with your customers. Find a good mix of information, advertising, contests, polls and the like. Videos are also a real added value for your social media: ideal for sharing longer pieces of information with your followers. Make sure you have a professional appearance: sharp images and solid sound are indispensable for good video marketing.
Don’t forget that you can also reach your target audience via email. Customers who have previously bought something through your webshop and are satisfied are easier to convince than new customers. Send them regular e-mails with news or promotions. Provide a beautiful e-mail, the design and language of which are in line with your website. Sound e-mail marketing ensures that your customers will not forget you and that they will immediately think of your webshop when they make a new purchase.
If you have a slightly larger budget available, it can be interesting to advertise online. The most used online advertising channels are Google and Facebook. In Google you can use Adwords to set up a campaign where searchers will see your ad when entering specific terms. On Facebook, you can show your ad to a specific group of users, making it easy to reach your target audience. Keep in mind that both variants are not cheap and that an ad campaign does not yield immediate results.
Potential customers like to hear what others thought of your product. Encourage satisfied customers to write a review and reward customers who refer other customers. Always keep in mind that negative comments can also be made. Show understanding for the frustrations of the dissatisfied customer and contact the customer directly, instead of discussing it online. You can also take advantage of the popularity of influencers. These are active bloggers who share their experiences with their followers on their blog or social media page. Discover a blogger that appeals to your target audience? Contact us to discuss a possible collaboration.
It is always a good idea to add a blog to your webshop . A blog gives you the opportunity to provide some more information about your products. A good blog will give you the image of an expert, which will make consumers buy from you with more confidence. By blogging regularly, your website seems more lively and your webshop will also be higher in the Google ranking. Little time to get started yourself? Find a guest blogger whose knowledge is an added value for your webshop.