How much does a website really cost?
5 tips for more customers in your webshop
March 21, 2022
Scheduling social media and blog posts.
March 21, 2022“How much does a website cost?” is a commonly used search combination that is searched for in Google. Apparently many entrepreneurs find it difficult to estimate how much a website can really cost. All those different providers don’t make it easy for you either. In principle, making the website itself does not cost that much money. You can have a good website for 1000 to 2000 euros, but this amount gives a distorted picture of the real costs of a website. Because what about the costs afterwards? We always tell our customers that a website is never completely finished.
How are the costs for your website determined?
The cost of a website is determined by many factors. This makes it difficult for us to name 1 standard price for you. The cost of a business website depends on:
- The size How many different pages should your website consist of? Do you also sell products via the webshop?
- Annual costs For example for hosting, SSL certificate, maintenance and domain name registration.
- Unique design or premium template Is a custom template sufficient or does the website have to be designed especially for you?
- Your wishes/flexibility Integrating some functions into your website can become very expensive. That is why we at wekreate can sometimes come up with other proposals that are cheaper but do not directly match what you have in mind. Do you also agree with this or does your website need to be made exactly according to your wishes, even if this makes the costs much higher?
- How much time you invest yourself Do you want to write the texts yourself, enter the content and supply the right images or photos? Then the costs will of course be lower.
Based on these (and other) factors, we will prepare a quote for the one-off costs. Whether you think this amount is high will mainly depend on your own expectations, but these one-time costs only indicate what your website costs in the short term.
What are the costs for a website at wekreate ?
DO IT YOURSELF
One time : 395,-
- Install website so you can start right away
- Choice of premium designs (for portfolio, restaurant, blog,…)
- Visual website builder (Divi or Elementor)
- Including 6 months hosting
HAVE IT DONE
From : 589,-
- Complete website with WordPress in your own house style (excl. hosting)
- Texts for basic pages (about, home, contact) and 3 landing pages
- Optimized for search engines
- Stock photos (if not your own photos)
- Advice for a successful website
Specifically ?
How much does a website cost in the long run?
Are the costs of your new website based only on the purchase price? This will give a distorted picture of the actual costs. The time investment and your long-term commitment are decisive for the success of your website and should therefore not be forgotten. Costs are incurred when you invest in:
- Content creation Interesting blog posts and strong landing pages contribute to better findability in search engines and/or more conversions.
- Search engine optimization Unfortunately, your website is not easily found in Google. By working on the authority of your website, you can improve website rankings and increase visitor numbers. Think, for example, of link building by posting guest blogs.
- Website promotion More visitors, engagement and sales? Advertising, social media marketing and email marketing contribute to more awareness and therefore more visitors.
Calculation example
The calculation example provides a cost overview for a normal WordPress website with ~10 pages. The amounts are based on the average of various assignments that we have performed in the past. The costs for the web texts do not apply if you can supply them yourself. We advise you to edit this as yet, so that your website has a greater chance in the Google search results.
One-time costs for the website
| Set up hosting | € 50.00 |
| Building a website (based on a CMS) | €750.00 |
| Keyword research (start) | €300.00 |
| Writing web texts (for 10 pages) | €750.00 |
Ongoing costs per year
| WordPress web hosting | € 25.00 / month |
| Domain name registration (1 .be domain name) | € 23.00 |
| SSL certificate | €39.00 |
| Email marketing account (e.g. Moosend) | € 20.00 / month |
| Google Ads (advertising costs per month) | €250.00 |
Minimum time effort per month
| Google Ads campaign (maintenance and optimization) | 4 hours |
| Monthly content creation (blog posts and social media posts) | 8 o’clock |
| Send monthly newsletter | 4 hours |
| Optimize website, monitor and update texts | 8 o’clock |
Not all parts will apply to your own situation. The cost of online marketing will depend on your plans. Keep in mind that these costs require an effort to keep your website up to date and increase visitor numbers. For other types of websites, for example web shops, additional costs will be added and the time commitment is much greater. The amounts and figures mentioned are an indication and no rights can be derived from them.
Does every business need a website?
The costs for a website therefore consist of two parts: the costs for the purchase and the costs to make your website successful. If you don’t want to invest in the latter, it’s better to ask yourself whether you really need a website. If you do not intend to keep improving or promoting your 1000/2000 euro website, 2000 euro for a website can be a lot of money.
Compare the costs of online and offline promotions
Whether a website costs a lot of money will depend on your own expectations. However, when the costs for a website are compared with the costs for offline promotional material, a website is usually more economical. Offline promotional material has to be created over and over again and just a small change can cost a lot of money. In addition, a website has the advantage that you can provide much more information to the reader. A flyer is much shorter and therefore cannot provide complete information. Of course you don’t have to choose between both forms of communication and the combination can yield more results.
Your customers are also online and today the development of a website is often much cheaper than, for example, a flyer. And your website will also last A LOT longer than a flyer.
Word-to-mouth is enough, right?
This cheapest form of promotion is very powerful and can generate more customers itself than a website that is well-liked. Of course, a website can also strengthen word-to-mouth. After a potential customer has heard from his friend or neighbor that you provide the product/service, he will try to find your website via Google . It would be a shame if you don’t have a website!
At wekreate. we know how much a website really costs and we tell the customer honestly what he can expect from his website. A good website is not built in 1 day and requires more than a starting amount. The time investment AND commitment are the actual costs. If all this is very much above your budget, a One-pager might be a better solution. The advantages of a one-pager can be found here. Over time, you can always convert it (or have it transformed) into a full-fledged website with more pages and functionalities.