Legislation regarding website, webshop, marketing strategy

When setting up a website, webshop and marketing strategy, legislation must always be taken into account. As with everything, including designing a website, you have to comply with a number of rules . These have come to protect the consumer, the visitor to your website . When you comply, you also protect your company

In itself, the legislation is not complicated or absurd. With a short check, you will soon know whether you meet the requirements. Ask yourself:

“What information does the visitor need to be sure that my company is a correct company.”

When your website displays all this information, you’re in good shape. But then of course there is also the GDPR.

Legislation in brief

Legislation and rules in Belgium and Europe change regularly. And you also need to have a solid legal background to interpret and apply them correctly.

Below we give a brief overview of some things that ALWAYS apply. Most rules are based on your company’s articles of association. A lawyer or lawyer is professionally trained to assist you in this. We therefore recommend that you consult them, especially if you want to do e-commerce.

Contact details

Your contact details must be easy to find, up to date and clear.

• the name or trade name
• the address of the business (the registered office)
• telephone number and/or e-mail address

Business data

Also clearly state all the business details of your company:

• VAT number/company number/commercial register/registration number
• necessary permits
• endorsed codes of conduct
• the legal form of your company and the competent court
• the professional association or organization with which you are affiliated
• contact details (see above)

Privacy and disclaimer

These are needed for two things:

1. Protecting your own business. When you link to another website, it is best to include a clause in the disclaimer that you cannot be held liable for visiting other pages
2. Protection of visitors. 95% of websites collect information. On the one hand via cookies, but also via a form! It is required by law to inform every visitor about what you do with this data.

At wekreate you can have a thorough scan done in terms of legal correctness and validity. We always work together with Serius Legal. They are also partners of feweb , the professional association of digital companies .