Posting on social media is an important way to promote your online store. Of course, this takes time and creativity. To make the most of these, scheduling posts on social media is a godsend! In this article you can read which 5 advantages this has and which tools you use to ensure good social media planning.
The main advantage of scheduling your social media content is that it allows you to use your time much more efficiently. For example, if you sit down for a day every two weeks or monthly for your social media posts, you can focus on other important things the rest of the time.
With a social media planning you get a much better overview of the content of your posts over the coming period, so you can see at a glance whether they are varied enough. Followers on social media do not want the same type of messages over and over, so you have to think carefully about how you can keep them interested. It is also smart to determine fixed days in advance for different types of content; for example, share a blog article on Monday, post a nice video you found online on Wednesday and give a look behind the scenes on Friday.
Not every time of the day is suitable for posting a message on Facebook and Instagram , for example. Some moments result in a higher reach or more interaction than others. Which times are most effective depends on a number of factors. First of all, this depends on your target group, but also on the platform on which you are active. Numerous studies have been done on the best times to post on various social media . Even better is to analyze the statistics of your own posts, so that you know exactly which times best suit your target group.
There will always be times when your inspiration for new posts is hard to find. To avoid getting stressed when you “have to” post something and as a result only post for the sake of posting, plan ahead. In that case, if you don’t have any inspiration for a while, it’s okay to put it aside for a day or longer. You have built up a buffer so that followers still hear from you.
One of the keys to success on social media is consistency. By posting regularly and on set days and times, the Facebook and Instagram algorithm ensures that the reach of your posts is increased. And also for the interaction of followers on these messages – and staying in the picture – it is important to post regularly. Planning your posts in advance prevents gaps in your social media activity.
There are countless tools and plugins for scheduling posts on social media. For Facebook, such an external tool is not necessarily necessary, because you can schedule posts on the platform itself. If you want to know more about how to get your social media in order, send us a message. We are happy to draw up an easy-to-follow plan together with you!