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What is a site map?
A sitemap is an overview of the structure of your website, showing the pages where important content can be found. The traditional map is a static HTML file , which shows the first and second levels of your site’s structure. This way your visitor immediately sees where he can find certain content.
Over the years, the sitemap has become a tool for the search engines so that they can find and index all parts of your website. That is why these days it is made as an XML file for search engines, easy for the spiders to read.
While some browsers can display the XML file in comprehensible form on your website, it is still recommended to offer both types of sitemaps (HTML and XML) to satisfy both search engines and your visitors.
What criteria must a good site map meet?
- Make the overview of your site concise and clear
- Design a route that the search engine robots can easily follow
- Create a text link to every page of your site
- Show your visitor immediately where he will find certain information
- Use keywords in the anchor text of the link to the associated page
- Link from your homepage to your sitemap, so that the search engines are immediately on the right path
- With smaller sites you can include every page in the sitemap, but with larger sites this would lead to very long lists. SEO experts recommend between 25 and 40 links on your sitemap. Over 99 links are suspicious to the search engines – they make your website look like a link farm!
- All pages on your sitemap must also contain a link back to the sitemap
- Adjust your sitemap when you make changes to your website!
Read the full article of ” What is a sitemap ” on our blog !