HubSpot is inbound marketing and sales software that helps companies attract customers and convert them into leads, which will ultimately lead to new customers. It is the all-in-one marketing software with multiple tools for blogging, SEO, social media, email marketing, landing pages, marketing automation and analytics. Furthermore, as a HubSpot partner it is also possible to transfer an entire website to your own content management system (CMS).
Using HubSpot software makes marketing & sales alignment and lead generation easier. In many B2B-oriented organizations, marketing and sales are still not properly aligned. Sales wants better leads from marketing, while marketing wants feedback from sales. By working together on one platform, that gap is narrowed.
HubSpot ensures that better transfer from marketing to sales, so that the sales department can do its job better. More Marketing Qualified Leads (MQLs) are converting to Sales Qualified Leads (SQLs) – and ultimately to customers. It is an excellent tool to accommodate the three pillars of marketing, sales and service.