CRM has been around for a very long time. So why buy a CRM system? CRM stands for “customer relationship management”. The average entrepreneur is of course still none the wiser, except for the fact that 99% of entrepreneurs focus on good customer relationships.
CRM stands for Customer Relationship Management . With a CRM system you manage the relationship between you and your customer. In such a system you store the data of your customers , but also contact moments, history and even notes that you should not forget. All your customer data is in one place and easier to manage . You can also manage leads, suppliers and other contacts in this system. The tool can help you to build and maintain relationships.
Having all your contacts’ data in one place saves you a lot of time and money. But there are even more reasons to invest in CRM:
A CRM solution sounds like a tool that only large companies can benefit from, but that’s just an appearance. Even a sole proprietorship has contacts with customers and partners and can work more efficiently with a CRM system. Thanks to this system, you do not lose an overview and important information is not lost.
Note: A CRM system is not the same as an ERP system. ERP stands for Enterprise Resource Planning and is more suitable for the optimization of business processes. While CRM is all about managing contact details, ERP is more about managing stocks. ERP combines the data from the administration, logistics and finances.